Ready Set Rewards Sweepstakes

When you think “Rewards Program”, the word “fun” doesn’t always come to mind. But we were asked to think of an engaging, fun way to boost our member awareness and encourage members to take action — anything from completing their profile to earning and redeeming points.

Our team came up with a cool, street racing concept that gamified the experience, as our members unlocked badges as they continued to engage with the game and “level up”. We created emails, a landing page, site/email tiles and a multi-phase dashboard.

In the 110 days of the game, we garnered 471,620 sweepstakes entries, 1M+ site visits and awarded 126,242,500 points!